Developed a business from £200k to £7M.
I was a director of NSI (Holdings) Ltd. that owned the company Uniform Dating. I was in charge of the project as a whole, managing teams and overseeing the development of the business.
Over the course of about five years we aimed to continually increased our YoY turnover. We achieved this through a number of strategies such as adapting our payment models, intense marketing and constantly assessing detailed usage data. The user interface and experience was always being refined and business goals and targets were forever assessed.
We eventually sold the business for £7M.
Amalgamated multiple services into one coherent experience.
We had a number of news and media sites that also spanned community services, training tools, jobs networks and social media. The problem with this set-up is that every one of these services was a separate system, with separate log ins and often built on different architecture.
I ran the project that brought all these together from both a data and user experience point of view. I worked with programmers to overcome the disparate data issues, designers to re-work the process and marketing to migrate over existing users. This project also introduced pay-walls, a general cross-site overhaul and a re-branding.
This was a success, resulting in a near zero drop off of users, increased sign up rates and a cross pollination of sites allowing for new revenue streams to be instantly realised.
Successfully built up and sold a number of businesses.
Our aim as a group was to build up a number of businesses and groom them for eventual sale. I was a key member in not only the development of all these companies but also in the selling of our portfolio of companies.
I created much of the sales literature, sourced and collated all the data, created highly detailed forecasts and was part of the presentation and negotiations team. All that I was involved in ended successfully.
Site redesigns and upgrades.
I have managed many site redesigns for both in-house projects and external clients. I have been in control of every stage, from working with the client to identify needs, building project plans and defining roll out schedules.
I have worked on projects that have required me to reorganise entire teams, update old data architecture and streamline online and offline administration. In fact, most of my redesigns have been more than just a simple visual upgrade and often involve intricate back end data, large administration needs and all while actively supporting a vocal and paying community.
I have created and managed and number of brands and marketed their respective products. One such example is Op. Zulu, a tactical clothing and equipment company that we set up.
We used this company to take advantage of our extremely large market share within the tactical equipment industry. I worked alongside product developers to bring the products to market. I handled brand reception, marketing campaigns and partnerships.
I have also worked with the likes of Hi-Tec, Under Armour and Dr. Martens to either cement their brands and products within their industry or successfully re-introduce them to a lost market segment.
My marketing skills have crossed from online and social media to hard copy and even TV adverts.
Created white label development tools and affiliate marketing systems.
To quickly increase audience and exposure, many of the services I have worked with have often undergone the white label and affiliate treatment.
For the likes of online dating products, jobs networks and ecommerce sites, I project lead and designed many online tools such as drag and drop website creation, affiliate tracking tools and reporting systems.
Director of Operations for a number of companies.
As I progressed through the companies and projects I have worked on, I eventually became Director of Operations for the group. My duties included the day to day running of virtually every aspect of the business from personnel management to business development.
I have now gained experience in almost all aspects of business. From stock negotiations, product development and warehouse needs - all the way to detailed financial forecasting, investment opportunities and handling company mergers.